When written effectively, your About Us page can be a valuable tool in turning traffic into more sales. Including a link to your social media outlets is an excellent way to do that. It's also important to continue to build on the relationship that you've started to grow. You can only fit so much onto an About Us page without making it overcrowded. How do you want to expand? Why should the reader continue to be invested in your brand story? Step 8: Include Links to Your Social Media Accounts and Contact Info Talk about what the next steps will be for your company. So leave your visitors with the idea that more is to come. Step 7: Paint a Picture of the Future-What Are Your Next Steps? Real figures can help you get your message across in a clear way and build trust with your reader. If you come across as braggy, you lose credibility with your readers. The best way to “toot your own horn” is by sharing real figures. Don't fill your page with hype and over-exaggerations. Step 6: Include Real Numbers and StatsĪnother part of building trust with your core customer is keeping it real. As your business grows, remember to keep coming back and updating your About Us page. If you're just starting out, you might not have a lot of social proof to share. It really doesn't matter what your business is, the fundamentals that make up how to write an About Us page that appeals to your clients are the same. Showing your face and members of your team helps make your brand more personable. Show your face. People love to see who they're buying from.Showcasing that your company's values align with your customer is one of the best ways to convert a site visitor into a happy buyer. Depending on your business, you can also highlight how your company cuts costs for the consumer by cutting out the middleman. Talk about how your products are made or what steps you take to be a sustainable business. Explain your business model. Conscious consumers are going to want to know that your brand is ethical and sustainable.Tell a compelling story about who you are and how your company started. Often, curious customers are interested in knowing more about the team behind the scenes and what makes up your brand identity. This is where you share your brand's vision and bring your company story to life.Ī potential buyer will often look at an About Us page to help them make a final decision about their purchase. You've probably done it yourself.įor a small business, your About Us page is your best chance to tell a potential customer your story.Īn About Us page is where you get to make a positive first impression on your visitors. When a person wants to know more about your company or your brand, more often than not their first step is going to be to look for your About Us page. 12 Real-Life Best About Us Page Examples.Use Your “About Us” Page to Highlight Your Achievements What Can a Great About Us Page Do For Your Business?.Top Tips on How to Write an About Us Page That People Want to Read.Step 8: Include Links to Your Social Media Accounts and Contact Info.Step 7: Paint a Picture of the Future-What Are Your Next Steps?.Step 5: Highlight Achievements, Testimonials, or Clients You’ve Served.8 Steps on How to Write an About Us Page.
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